We did touch upon this earlier, but to explain it further let’s use an easy example. If you are from a company using your LinkedIn profile to search for potential companies, clients, or employees. You shortlist two profiles, which tick all the right boxes. The only difference is that one has many followers, connections, and endorsements and the other has just a few.
Who will you choose? The reality of the social media industry is that popularity (endorsements, followers, and connections) is the main yardstick by which credibility is measured, consciously or subconsciously. The page with more followers is bound to appear frequently on searches which boosts their LinkedIn posts automatically. Simply put, every LinkedIn page is judged by the number of followers they have. When you have lots of followers, your visibility in the network increases immensely.
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