Music streaming services offer new artists an incredible opportunity to showcase their talent to a massive audience. Success in the music industry is dependent on performance on streaming services rather than selling physical copies. SoundCloud is the premier platform for rising talent. The social aspects of SoundCloud encourage users to like, share, and comment when they find a song they enjoy. Since the streaming service’s launch in 2007, twelve Grammy-nominated artists, including Chance the Rapper, Billie Eilish, Nipsey Hussle, and Lizzo, got their start by uploading their music to SoundCloud.
Countless other artists have been discovered by utilizing SoundCloud’s social media functions, but they had to put the work in. Simply uploading songs isn’t enough to get noticed by a label executive, you have to know how to game the system and make a first impression.